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The Airbeds Trap: lessons in market orientation from Airbnb
Why founders (and leaders) struggle to see the market they’re really in
Apr 3
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Michaeljon Alexander-Scott
2
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The Airbeds Trap: lessons in market orientation from Airbnb
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February 2025
The dark matter of customer experience
Moving from symptoms to underlying causes.
Feb 12
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Michaeljon Alexander-Scott
4
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The dark matter of customer experience
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January 2025
Live players, the vibe shift, and the UK's most innovative company
Hello there!
Jan 20
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Michaeljon Alexander-Scott
2
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Live players, the vibe shift, and the UK's most innovative company
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December 2024
Meaning-making, AI and Nick Cave.
Hello campers,
Dec 17, 2024
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Michaeljon Alexander-Scott
3
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Meaning-making, AI and Nick Cave.
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September 2024
Magic castles, nuclear armageddon and AI vs WFH.
We're back!
Sep 17, 2024
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Michaeljon Alexander-Scott
2
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Magic castles, nuclear armageddon and AI vs WFH.
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June 2024
Fake news is fake news, design vs. AI, the power of constraints, and light vs dark arts
Hello campers,
Jun 21, 2024
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Michaeljon Alexander-Scott
2
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Fake news is fake news, design vs. AI, the power of constraints, and light vs dark arts
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May 2024
Embodied intelligence, bespoke computers, human curation and the power of dance.
This week we go a bit off-piste.
May 28, 2024
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Michaeljon Alexander-Scott
6
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Embodied intelligence, bespoke computers, human curation and the power of dance.
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4
Why "customer centricity" does more harm than good
And why the business model is your friend.
May 14, 2024
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Michaeljon Alexander-Scott
6
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Why "customer centricity" does more harm than good
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April 2024
Will someone please think of the children?!!!
What hysterical headlines can teach us about ourselves.
Apr 30, 2024
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Michaeljon Alexander-Scott
3
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Will someone please think of the children?!!!
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Are people lying about how green they are?
How to think about the gap between our intentions and actions when it comes to sustainability.
Apr 22, 2024
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Michaeljon Alexander-Scott
4
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Are people lying about how green they are?
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