Curious Behaviour

The Airbeds Trap: lessons in market orientation from Airbnb

Why founders (and leaders) struggle to see the market they’re really in

Apr 3 • 

Michaeljon Alexander-Scott

2

February 2025

The dark matter of customer experience

Moving from symptoms to underlying causes.

Feb 12 • 

Michaeljon Alexander-Scott

4

January 2025

Live players, the vibe shift, and the UK's most innovative company

Hello there!

Jan 20 • 

Michaeljon Alexander-Scott

2

December 2024

Meaning-making, AI and Nick Cave.

Hello campers,

Dec 17, 2024 • 

Michaeljon Alexander-Scott

3

September 2024

Magic castles, nuclear armageddon and AI vs WFH.

We're back!

Sep 17, 2024 • 

Michaeljon Alexander-Scott

2

3

June 2024

Fake news is fake news, design vs. AI, the power of constraints, and light vs dark arts

Hello campers,

Jun 21, 2024 • 

Michaeljon Alexander-Scott

2

May 2024

Embodied intelligence, bespoke computers, human curation and the power of dance.

This week we go a bit off-piste.

May 28, 2024 • 

Michaeljon Alexander-Scott

6

4

Why "customer centricity" does more harm than good

And why the business model is your friend.

May 14, 2024 • 

Michaeljon Alexander-Scott

6

April 2024

Will someone please think of the children?!!!

What hysterical headlines can teach us about ourselves.

Apr 30, 2024 • 

Michaeljon Alexander-Scott

3

2

Are people lying about how green they are?

How to think about the gap between our intentions and actions when it comes to sustainability.

Apr 22, 2024 • 

Michaeljon Alexander-Scott

4

7